Mr Yuk

is a trademarked graphic image, created byUPMC Childrens Hospital of Pittsburgh, and widely employed in theUnited Statesin labeling of substances that arepoisonousif ingested.

To help children learn to avoid ingesting poisons, Mr. Yuk was conceived by Richard Moriarty, a pediatrician and clinical professor of pediatrics at theUniversity of Pittsburgh School of Medicinewho founded the Pittsburgh Poison Center and the National Poison Center Network.1Moriarty felt that the traditionalskull and crossbonesrepresenting poison was no longer appropriate for children; CongressmanBill Coynelater said that by the 1970s the symbol was associated with swashbuckling pirates and buccaneers rather than with harmful substances.2TheJolly Rogerflag was used on breakfast cereals and chewing gum, and it was the insignia for Moriartys local major league baseball team, thePittsburgh Pirates.3

The design and color were chosen when Moriarty used focus groups of young children to determine which combination was the most unappealing. Possible expressions were mad (crossed eyes and intense expression), dead (a sunken mouth and Xs for eyes), and sick (a sour expression with the tongue sticking out).3Children were asked to rank the faces according to which they liked the best, along with the skull and crossbones, and the sick face was least popular.3The shade of fluorescent green that was chosen was christened Yucky! by a young child and gave the design its name.2

Mr. Yuk was first introduced in Pittsburgh 47years ago in 1971,4and over the next few years, Mr. Yuk stickers gained nationwideusage.45The stickers usually contain phone numbers ofpoison control centersthat may give guidance if poisoning has occurred or is suspected. Usually, stickers may carry a national toll-free number (1-in the United States). In some areas, local poison control centers and childrens hospitals issue stickers with local numbers, under license. Such an example is in Pittsburgh, where the telephone number for the Poison Control Center is 681-6669.

Apublic service announcementwas also produced in the 1970s featuring a theme song.2

At least two peer-reviewed medical studies (Fergusson 1982, Vernberg 1984) have suggested that Mr. Yuk stickers do not effectively keep children away from potential poisons and may even attract children.6Specifically, Vernberg and colleagues note concerns for using the stickers to protect young children. Fergusson and colleagues state that the method may be effective with older children or as an adjunct to an integrated poisoning prevention campaign.7

To evaluate the effectiveness of six projected symbols (skull-and-crossbones, red stop sign, and four others), tests were conducted at day care centers. Children in the program rated Mr. Yuk as the most unappealing image. By contrast, children rated the skull-and-crossbones to be the most appealing.8

TheMr. Ouch symbol, developed by the National Electrical Manufacturers Association (NEMA) to warn children about electrical hazards, has a similar design and strategy.

Mr. Yuk and his graphic rendering are registeredtrademarksandservice marksof theUPMC Childrens Hospital of Pittsburgh, and the rendering itself is additionally protected by copyright.9This means that the name and graphic image cannot be used without a license from the ownerunlike the skull and crossbones symbol, which is in thepublic domain.

The Childrens Hospital of Pittsburgh of UPMC gives out free sheets of Mr. Yuk stickers if contacted by mail.10

Mr. Yuk materials can also be ordered online from the University of Pittsburgh.

appears to containtrivial, minor, or unrelatedreferences to popular culture

Pleasereorganize this contentto explain the subjects impact on popular culture rather than simply listing appearances;add referencestoreliable sourcesif possible. Unsourced material may be challenged and removed.

Mr. Yuk has taken on a cult status throughout the city of Pittsburgh among older residents; the best example is theUltimate Frisbeeteam atCarnegie Mellon University, which affectionately goes by Mr. Yuk and uses a variety of discs adorned with the classic logo.

An image of Mr. Yuk is featured in the video game

inside the lens cap of theWalther WA 2000sniper rifle, as well as theBarrett M82sniper rifle, where the sticker is rotated 90 degrees counter-clockwise. It also appears as the image for receiving bad accolades.

A Mr. Yuk sticker appears on a batch of reject retro-mutagen which Michelangelo rubs on in the

Adult Programs. Carnegie Museum of Natural History

Potter, Chris (September 16, 2004).Is it true that the well-known Mr. Yuk sticker was created right here in Pittsburgh?.

Fisher, Ken (June 25, 1973).Yeech! Its Mr. Yuk, Hes Poison!.

. (Alabama). Associated Press. January 4, 1975. p.2.

Mr. Yuk poison label is new warning for children.

. (Idaho). March 7, 1975. p.14A.

Vernberg K, Culver-Dickinson P, Spyker DA. (1984). The deterrent effect of poison-warning stickers.

American Journal of Diseases of Children

, 10181020.PMID6496418

Fergusson DM, Horwood LJ, Beautrais AL, Shannon FT. (1982). A controlled field trial of a poisoning prevention method.

Rice, J. Berg (2012). Salvendy, Gavriel, ed.

Handbook of Human Factors and Ergonomics

John Wiley & Sons. p.1479.ISBN89.

[1]Website for CMU mens ultimate team]

Short discussion of Fergusson and Vernberg papers

American Association of Poison Control Centers

Acceptable Labelling on Pesticide Containers

Original Mr.Yuk Public Service Announcement On YouTube

Public transportation inGreater Pittsburgh

List of streetcar routes in Pittsburgh

Pittsburgh and Castle Shannon Tunnel

Pittsburgh & Steubenville Extension Railroad Tunnel

East Hills Shopping Center(Eastgate Commerce Center)

Public service announcement characters

Public service announcements of the United States

Childrens health in the United States

Fictional characters introduced in 1971

Wikipedia pending changes protected pages

Articles with trivia sections from February 2017

This page was last edited on 5 July 2018, at 20:44

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